Here in MFAVN-Land we like to keep an eye on the latest in promotional trends. Sponsored content is a huge business. $30bn huge.
What is sponsored content? As banner ads struggle against ad blockers and search ads struggle against social media, the idea of telling your story in multiple media makes more sense. Big business has been on the bandwagon for a couple of years, but you’re seeing more and more creative people use it for their stories and products.
While this post on INC.com is about how you can tell your clients’ stories, have you thought of ways you could promote your own story with, well, a story?