From Imprint:
Hand-drawn type seems to have taken over the advertising world in the last year or so—which makes me smile, since that generally means more tasty, accessible type for the masses. So it only makes sense that McDonalds would add some spice to the campaign for their new Spicy Chicken McBites.
My friend and former SpotCo coworker Jeff Rogers got the call from DDB in Chicago, asking if he’d like to work on a print, web, and TV campaign for McDonalds. Oh, and actually be in the TV and web spots as well. Cha-ching!
Handsome Jeff has documented his L.A. adventures on his blog pretty darned thoroughly, so my role here is just to give you a little taste of what you’ll see and read on his page. Not yet having sampled a Spicy Chicken McBite myself, I can only imagine they are both bite-sized and spicy—and fairly addictive. I will sample one on the road this weekend in Jeff”s honor, and chase it with a frozen strawberry lemonade (can’t recall what the McTitle of that is)… (continue reading)