Shelby Hipol

Shelby Hipol is a VP, Graphic Designer at Lazard Asset Management, where she helps develop and implement the firm’s branding across key product launches, events and campaigns. She started her career in advertising, designing activations and campaigns for consumer brands like General Mills and New Balance but has since evolved her practice to focus on co-creating impactful design solutions alongside other designers and stakeholders.

Outside of Lazard Asset Management, Shelby also collaborates with various teams from the Research Foundation of CUNY with whom she works with teams of academic researchers, using design thinking to create public health interventions alongside care providers, local organizations and community members. She has a Master’s in Food Studies from New York University, through which her focus is on food as a medium for telling stories and expressing one’s history and identity.