Diana Poon

Writer & Creative Director

Despite having 10+ years of experience as a Creative in what are considered two of the most evil industries in modern society – pharmaceuticals and advertising – Diana Poon has been described as “a talented copywriter” and “actually not too bad of a person once you get used to her.” As an Associate Creative Director, Diana has led creative teams on major healthcare brands you’ve probably never heard of like Cyramza, Tempo, and, most recently, Pfizer Vaccines. She has concepted for major campaigns and led pro bono pitches for causes such as abortion access, late-stage cancer treatment, and dyslexia.

A jackass of all trades, Diana graduated with a BA in Creative Writing from Amherst College, where she was also Pre-Med because she is an insufferable nerd. She is now dabbling in drawing and graphic design because see previous sentence. She asks that you be patient with her visual art abilities and that you give her advice when she seeks it because she loves to learn (GUESS why).

Diana is inspired by post-modern writers like Anne Carson, David Foster Wallace, E.E. Cummings, and Vladimir Nabokov. More importantly, she watches a lot of anime and admires the storytelling in many shows. Some favorites include Ousama Ranking, Mob Psycho 100, Asobi Asobase, Aggretsuko, and Kuroko’s Basketball. She also loves K-pop and video games.

  • dpoon1_SU22_Vangina

    The Vangina

    The provocatively named Vangina is an initiative my art partner and I pitched to Planned Parenthood and fc2, the female condom brand. More relevant today than ever, the mission of the Vangina is to deliver women’s healthcare, contraception, and abortion access to the places in the US that need it most – Middle America. The van design takes advantage of the extensive system of local roads in the region, maximizing reach to women who badly need a safe harbor in a country that often seems determined to take away their bodily autonomy.

  • dpoon1_SU22_Peek-A-Boo_Movie_Poster

    Peek-A-Boo Movie Poster

    A movie poster I designed in Illustrator for K-pop group Red Velvet’s deliciously creepy Peek-A-Boo music video. The dark silhouette of the hand that encloses the members of the group is a reference to a key movement in the choreography. I just love the way K-pop dabbles eclectically in different aesthetics – dance, film, music, and storytelling – to create something completely cohesive, unique, and compelling.

  • dpoon1_SU22_Comfort_Creator

    Comfort Creator

    The rise of influencers, streamers, and YouTube personalities has redefined the nature of friendship for younger generations. While people not born during this time might cringe at the thought of devoting their time and energy to someone who probably isn’t even aware of your existence, it’s harder to dismiss the real feelings of comfort and companionship these parasocial relationships can bring. This type of relationship is complex and worth thinking about as it becomes more commonplace in today’s society.



  • dpoon1_SU22_Irene_Reclining

    Irene Reclining

    This is a piece I did to disguise the fact that I really haven’t drawn anything since the time my friends made fun of a self-portrait I did in middle school (traumatic). Unlike me at the time, the subject of this piece projects a casual confidence in her body language and an intensely childlike curiosity in her expression (the clouds above her head symbolizes the imagination). This is the attitude I would like to take with my art journey – a conscious deviation from the two decades of self-doubt that had been previously instilled in me (healing, character development). The original reference was of a K-pop artist. I enjoy the juxtaposition of ultra-modern music with the retro styling of the photograph.



  • dpoon1_SU22_Icons_of_Resilience

    Icons of Resilience Campaign

    A finalist campaign concept I pitched for Cyramza, a therapy for patients with late-stage cancer. The idea was to draw inspiration from real stories of individuals who emerged victorious despite being faced by seemingly insurmountable challenges. These stories, often bordering on the unbelievable, were intended as inspiring metaphors for the resilience and determination possessed by every patient fighting cancer.