“Storytelling as marketing” is the buzz phrase of 2014. It can be frustrating to see powerful, valid forms of expression hit the mainstream. Suddenly, if you want to tell your story to sell your work you may feel like you’re just on the bandwagon. But persevere! The fact is the best way to tell your story is also the best way to get noticed. Where your work and your story intersect is always where the most powerful message resides (kicking back with some lemonade and wondering what took you so long).
It’s always been that way. It always will be that way.
Oh, and a warning. Don’t get sidetracked by the upcoming “role-playing as marketing” buzz. It has some validity but it’s a distraction. Role-playing without story is like a selfie without an internet connection.